A 

New 

Era 

for 

Aura: 

Visual 

Identity 

and 

Website 

Refresh

Aura, a leading Canadian design-build firm, is proud to unveil a bold new chapter in its design with the launch of its new identity. Featuring a refreshed visual identity and an all-new website, this transformation reflects Aura’s evolution and growing influence in the workplace strategy, design-build sector. As the firm continues to expand its presence across Canada, the rebrand underscores its commitment to designing workplaces that positively impact people.

Why Now? Marking a Milestone and Elevating Our Future

This rebrand reflects Aura’s journey and future ambitions. As the firm reaches the milestone of 50 years in operation, this transformation showcases its progress and continued growth. Over the last 5 decades, each completed project has reinforced Aura’s expertise in creating compelling workplaces, and now its brand identity aligns with the impact it delivers to clients.

Beyond external factors, the rebrand is designed to inspire pride within the Aura team, embodying the innovation, creativity, and passion that defines our work. As Aura continues to expand, this evolution ensures it stands out in the marketplace, attracting new clients and partnerships while maintaining the trust it has built over decades.

An Artistic Approach: Behind our new visual identity

Aura’s new visual identity is grounded in a simple yet strong logo. The clean wordmark seamlessly integrates with the icon, which represents Aura’s core services —Workplace Strategy, Interior Design, and Construction —working together in harmony. The curved shapes within the icon, inspired by the burst in the previous logo, symbolize connection and collaboration, coming together to form a cohesive and balanced mark.

The colour palette plays a crucial role in defining Aura’s brand personality. A blend of four rich, professional hues reflects our expertise and legacy. At the same time, vibrant accents bring warmth, humanity, and innovation to the forefront. Together, these colours create an engaging and visually compelling identity that mirrors the dynamic, people-centred spaces Aura crafts.

Patterns inspired by the geometry of the logo icon add depth and versatility to our brand expression. These elements reflect the interplay of form and space, seamlessly shifting between bold, impactful statements and subtle, textural details. Just as Aura crafts thoughtfully designed workspaces, our brand identity is structured yet fluid, professional yet inviting, striking the perfect balance between innovation and refinement.

A Strategic Approach: Behind Our New Website

In addition to a refreshed visual identity, Aura is excited to launch a revamped website. The new Website is more than just a visual update; it is a reflection of our purpose and who we’ve grown into as a brand today.

Designed with the same care and attention we bring to every project, the new site provides a smoother and more intuitive user experience. Visitors will find more precise navigation, a more dynamic services page, refreshed visuals, and the stories behind some of Aura’s most impactful projects. New sections highlight client success stories, spotlight the expertise of Aura’s talented team, and provide insights for organizations seeking to create workplaces that genuinely support their people.

Every element of the Website is thoughtfully crafted to give visitors a clear sense of the value Aura delivers and why we are so passionate about designing workplaces worth the commute.

The Impact: Elevating Our Business and Expanding Opportunities

Our new brand positions Aura for long-term success by:

Enhancing Our Market Presence

A compelling brand identity is a powerful tool for growth. As Aura continues to grow across Canada, the refreshed identity provides a stronger, more confident presence. It’s designed to connect with new clients seeking thoughtful, forward-thinking workplace solutions, while reinforcing the trust the company has established over the years.

Showcasing Our Expertise

At Aura, design excellence is at the core of everything we do. Our new brand identity reflects our deep expertise in workplace strategy, interior design, and construction, demonstrating our ability to craft spaces that elevate businesses. The refined look and feel of our brand provide a more accurate representation of the high-calibre projects we deliver, ensuring that potential clients, partners, and industry peers immediately recognize the depth of our knowledge and commitment to innovation.

Aura’s rebrand is more than a visual upgrade; it’s a statement of who we are and where we’re headed. We invite you to explore our new Website and experience the evolution of Aura firsthand.