Strategy+
Workplace strategy is a comprehensive approach that supports an organization’s people-focused goals with its broader business objectives.
Elevated Employee ExperienceAt Aura, workplace strategy is the first step in creating a dynamic and effective workplace. Our team collaborates closely with each client to develop smart, data-driven solutions that enhance engagement, optimize performance, and maximize space efficiency.
Why Workplace Strategy Matters Now.
Workplace strategy matters now because the old rules no longer apply. People expect flexibility, the work itself is more collaborative and digital, and home has become a real alternative to the office. Providing desks alone is not enough to attract people. A clear workplace strategy helps organizations be intentional about why people come together, shaping spaces that support focus, connection, and the kinds of in-person moments that actually make the commute feel worthwhile.
At the same time, hybrid work has removed predictability. Offices are no longer full by default, and relying on assumptions leads to wasted space and disengagement. Using real utilization data enables organizations to design around how space is actually used, rather than how it was used in the past. When combined with inclusive design, enabling technology, and sustainability goals, workplace strategy becomes a practical way to create offices people choose to return to, not because they have to, but because the space genuinely supports how they work.
"Aura takes a unique and holistic approach to Workplace Strategy, diving deep into your organization's DNA to uncover the intricate web of factors that make your team unique.
We are not just another consultancy; we are a family-run business deeply committed to our community. We pride ourselves on our ability to truly listen to our clients, spending valuable time researching your specific challenges and reviewing all collected data and information, both qualitative and quantitative.
We are true partners and change catalysts, driven by curiosity and the purpose of positively impacting as many people as possible."
Workplace Strategy Essentials
Purposeful Workplace Strategy Essentials
Create a workplace where design and functionality coexist seamlessly with Aura’s Purposeful Workplace Strategy Essentials. In just three months, we help leaders reveal what their teams truly need, then transform those insights into inspiring, intentional spaces that elevate engagement, wellbeing, and performance.
Workplace Strategy Workshop
Strategy to Space: A Leadership Guide
This focused two-hour workshop is designed to align leadership teams around clear business objectives that inform workplace strategy. Through a series of interactive exercises, leaders will uncover key employee challenges and opportunities while exploring the behaviours and experiences that drive success. The session culminates in a tailored workbook capturing key insights and recommendations, providing a clear roadmap for optimizing space in support of your organization’s growth.
Strategize a Workplace That Works Wonders.
Before we design anything, we get to know your business, your people, and your goals. Book a call with our team to learn how our strategy + design + build process can unlock the full potential of your workplace, so it performs as beautifully as it looks.
Case Study.
Westland Insurance
Westland Insurance, Canada’s largest independently owned brokerage, was ready for a brand evolution. Following a period of rapid growth, the company made the strategic decision to consolidate three offices into a single, centralized head office. With a refreshed identity and an expanding presence, Westland needed a space that would embody its inclusive culture and position as a leading insurance provider. Partnering with Aura, Westland developed a workplace strategy that directly informed the design of their new space. The result is a thoughtful, brand-aligned environment that reflects who they are today and where they’re headed. By shaping the space around the needs of their people and their business, the new head office empowers teams to connect, collaborate, and thrive.
Service Spotlight.
Pivvot Persona and Activity Mapping.
Pivvot is Aura’s workplace planning and analytics technology, giving leaders clarity by tracking occupancy, identifying work styles, and modelling impact. These insights shape smarter strategy that help us build stunning spaces that outperform the norm.
