It has been a transformative year for Beem Credit Union. Following a series of mergers, including four in 2024 and BlueShore Financial in 2025, Beem now serves 190,000 members across 66 branches and multiple office locations throughout the province. Amid these significant changes, Beem recognized the need to align its workplace with its strategic aspirations, reinforcing its physical locations as hubs for collaboration and innovation.
To navigate this transition, Beem partnered with Aura for a comprehensive workplace strategy consultation, shaping the vision for its new head office in Kelowna and helping plan the future for all its locations.
Beem’s workplace strategy was driven by a commitment to fostering an inclusive and engaging workplace culture. The objective was clear: to ensure all employees, regardless of where they work, feel valued and supported. A key principle guiding this strategy was the message, “We want you to love where you are,” reinforcing Beem’s focus on creating meaningful connections between employees.
A Data-Driven Approach to Workplace Strategy
To develop a data-driven, people-centric workplace strategy, Aura undertook extensive research through workshops, surveys, and observation studies to identify a key challenge: Employees value face-to-face connections, but they often avoid coming in because their experience has been of an empty office.
The strategy addresses this by recognizing that the experience of an employee coming in once a quarter should differ from that of someone visiting twice a month or those coming in weekly. These experiences need to be intentional and thoughtfully programmed to create a dynamic and engaging workplace where employees feel motivated to collaborate, socialize and work together in person. By designing spaces and policies that support different work patterns, Beem’s new office will not only meet operational needs but also strengthen connections, culture, and the employee experience.
The new workplace strategy for Beem provides a clear framework to support their teams as they design a new head office in Kelowna, ensuring that the space aligns with employee needs and fosters meaningful in-person engagement.
Unlocking the Full Potential of Your Workplace with Aura
At Aura, we take a holistic approach to workplace strategy, diving deep into your organization’s DNA to uncover an intricate web of factors that make your team unique. Through our workplace strategy services, we take the time to truly listen to clients, spending valuable time researching your specific challenges and reviewing all the collected data and information, both qualitative and quantitative. Curious to learn more about how we can help?
Contact Us today for a personalized workplace strategy consultation.