Workplace Strategy.
Be confident in your workplace decisions from the start.
Workplace strategy aligns business goals with real work patterns, giving leaders clear direction for the office.
Aura helps businesses align on outcomes, validate assumptions with workplace analytics, and define the strategy outputs that guide design-build decisions with less rework and fewer surprises.
Best for teams facing lease renewal, relocation, consolidation, growth, hybrid friction, underused space, meeting congestion, and focus issues.
Enhanced Employee Performance
Why Workplace Strategy Matters Now.
Investing in a workplace strategy is more important than ever as work becomes less predictable. With hybrid work reducing consistent office attendance, traditional office planning assumptions are no longer as effective, leading to inefficient space utilization and daily operational friction.
A clear workplace strategy helps organizations define why people come together, then shape spaces that support focus, collaboration, and meaningful in-person moments.
What an Effective Workplace Strategy Helps Organizations Define:
- Clarify the purpose of the office and the outcomes it is designed to support
- Defining current space requirements and identifying where flexibility is needed over time
- Identifying the right mix of settings to support various modes of work (focus, collaborate, learn, socialize, rest)
- Pinpointing sources of friction (noise, meeting room availability, not enough private offices) and opportunities to reduce them
- Establishing a realistic path forward based on budget, timeline, and capacity for change
"Aura takes a unique and holistic approach to Workplace Strategy, diving deep into your organization's DNA to uncover the intricate web of factors that make your team unique.
We are not just another consultancy; we are a family-run business deeply committed to our community. We pride ourselves on our ability to truly listen to our clients, spending valuable time researching your specific challenges and reviewing all collected data and information, both qualitative and quantitative.
We are true partners and change catalysts, driven by curiosity and the purpose of positively impacting as many people as possible."
Workplace Strategy Essentials.
Purposeful Workplace Strategy Essentials
Create a workplace where design and functionality coexist seamlessly with Aura’s Purposeful Workplace Strategy Essentials. In just three months, we help leaders reveal what their teams truly need, then transform those insights into inspiring, intentional spaces that elevate engagement, wellbeing, and performance.
Workplace Strategy Workshop.
Strategy to Space: A Leadership Guide
This focused two-hour workshop is designed to align leadership teams around clear business objectives that inform workplace strategy. Through a series of interactive exercises, leaders will uncover key employee challenges and opportunities while exploring the behaviours and experiences that drive success. The session culminates in a tailored workbook capturing key insights and recommendations, providing a clear roadmap for optimizing space in support of your organization’s growth.
Workplace Strategy Webinar.
Case Study.
Westland Insurance
After a period of rapid growth, Westland made the strategic decision to consolidate three offices into one centralized head office. As the organization refreshed its brand and expanded its presence, it required a workplace that authentically reflected its inclusive culture and effectively supported how teams operate today. Aura’s workplace strategy services provided a clear foundation for the project, aligning business objectives and team needs to inform the design direction and translate strategic intent into a cohesive plan for the new space.
Outcome: The result is a cohesive, brand‑aligned workplace designed to support connection, collaboration, and performance. A strategy grounded in real patterns of use reduced everyday friction, improving clarity, flow, and usability across the workplace.
Frequently Asked Questions.
Workplace strategy can involve various roles including People & Culture, HR, IT, Corporate Real Estate, Finance, Recruitment, Procurement, Legal, Risk Management, and key business leaders. The right mix depends on the decisions the organization needs to make and the workplace goals it is trying to support. Because workplace strategy affects how people work, use space, and experience the office, it works best when multiple teams help shape the process.
You may need a workplace strategy if:
- You are not clear on your hybrid work approach
- Teams do not have the right settings for focused work, calls, or collaboration
- The office feels underused overall, but certain spaces still feel crowded
- Your workplace no longer reflects your culture, brand, or values
- Your organization is growing, consolidating, relocating, or redesigning space, and needs a clear plan
These signals often point to a gap between how the workplace is designed and how people work.
Workplace data analytics uses data about how people and spaces operate to support better workplace decisions. This can include occupancy patterns, space usage, behavior trends, and other workplace signals that show how the environment is performing.
When organizations use workplace data instead of assumptions, it can reduce guesswork and help make more informed decisions about planning, design, and investment.
Workplace strategy helps organizations make hybrid work more effective by defining the role of the office, the types of spaces needed, and permissions and norms that support consistent use.
A strong workplace strategy creates clarity around when people come in, what they come in for, and how the office can better support focus, collaboration, connection, and recovery throughout the day.
Once the workplace strategy is complete, it becomes the foundation for design and delivery. The recommendations from the strategy phase guide planning concepts, design development, and implementation so the final workplace stays aligned with business goals and employee needs.
The cost of workplace strategy depends on the scope, size of the organization, and the level of detail required. A workshop is typically a smaller investment, while a full workplace strategy sprint that includes analytics, engagement, and planning validation is more comprehensive.
The right approach depends on what decisions need to be made, how much complexity is involved, and how much change the organization is planning for.
Workplace strategy helps organizations create workplaces that perform better for both people and business. Key benefits include:
- A better employee experience: Supports comfort, focus, and a smoother day-to-day experience at work.
- Stronger collaboration and innovation: Creates the right mix of spaces for teamwork, idea-sharing, and faster decision-making.
- Better talent attraction and retention: Builds a workplace people want to use because it supports how they work.
- Improved employee performance: Reduces friction and helps people work with more focus, energy, and effectiveness.
- Greater workplace efficiency: Aligns space with actual usage, business needs, and future growth.
- Better decision-making before design begins: Helps organizations align on priorities, needs, and success measures early in the process.
Services.
Office Interior Design
Aura’s in-house interior design team creates workplaces that support people and performance. We balance aesthetics with usability, designing spaces that feel good to be in and work well day-to-day. Furthermore, our design team incorporates WELL-certified concepts to support health and well-being.