
Strategy+
This is what sets Aura workplaces apart. Our strategy stage lays the plans for agile, data-driven solutions that future-proof your business, add lasting value, enhance collaboration, optimize workplace performance, and realize the full potential of your space.

Informed Data. Inspired Designs.
Every Aura workplace starts with strategy. Through our Workplace Essentials program, we collaborate closely with leadership to understand your business goals, team dynamics, and future direction—then layer in data-backed insights from Pivvot, our workplace analytics platform. From occupancy monitoring and workstyle personas to impact analysis, we uncover how your space is used, how your people work, and what really moves the needle.
Within three months, we’ll have the informed data to align your physical space with your organizational culture, operational needs, and future vision. The result is smart, purpose-built workplaces that enhance the employee experience and drive greater productivity.
"Aura takes a unique and holistic approach to Workplace Strategy, diving deep into your organization's DNA to uncover the intricate web of factors that make your team unique.
We are not just another consultancy; we are a family-run business deeply committed to our community. We pride ourselves on our ability to truly listen to our clients, spending valuable time researching your specific challenges and reviewing all collected data and information, both qualitative and quantitative.
We are true partners and change catalysts, driven by curiosity and the purpose of positively impacting as many people as possible."

Workplace Strategy Essentials

Purposeful Workplace Strategy Essentials
Create a workplace where design and functionality coexist seamlessly with Aura’s Purposeful Workplace Strategy Essentials. In just three months, we help leaders reveal what their teams truly need, then transform those insights into inspiring, intentional spaces that elevate engagement, wellbeing, and performance.
Workplace Workshop

Strategy to Space: A Leadership Guide
This focused two-hour workshop is designed to align leadership teams around clear business objectives that inform workplace strategy. Through a series of interactive exercises, leaders will uncover key employee challenges and opportunities while exploring the behaviours and experiences that drive success. The session culminates in a tailored workbook capturing key insights and recommendations, providing a clear roadmap for optimizing space in support of your organization’s growth.
Strategize a Workplace That Works Wonders.
Before we design anything, we get to know your business, your people, and your goals. Book a call with our team to learn how our strategy + design + build process can unlock the full potential of your workplace, so it performs as beautifully as it looks.
Case Study.

Westland Insurance
Westland Insurance, Canada’s largest independently owned brokerage, was ready for a brand evolution. Following a period of rapid growth, the company made the strategic decision to consolidate three offices into a single, centralized head office. With a refreshed identity and an expanding presence, Westland needed a space that would embody its inclusive culture and position as a leading insurance provider. Partnering with Aura, Westland developed a workplace strategy that directly informed the design of their new space. The result is a thoughtful, brand-aligned environment that reflects who they are today and where they’re headed. By shaping the space around the needs of their people and their business, the new head office empowers teams to connect, collaborate, and thrive.
Service Spotlight.

Pivvot Persona and Activity Mapping.
Pivvot is Aura’s workplace planning and analytics technology, giving leaders clarity by tracking occupancy, identifying work styles, and modelling impact. These insights shape smarter strategy that help us build stunning spaces that outperform the norm.